NFLPA Lands Exclusive PB&J Deal With Player-Backed JAMs Brand

The NFLPA has reached an exclusive partnership agreement with JAMs, making the brand the official peanut butter-and-jelly sandwich of the Players Association.

📋 The Deal The player-led arrangement will bring JAMs PB&Js to teams across the league during the current season, with distribution set on a league-wide basis.

✅ Player Ownership Angle The agreement carries added significance given that JJ Watt and Chicago Bears quarterback Caleb Williams are both part of JAMs' ownership group — giving active and former NFL players a direct stake in the brand's growth through this partnership.